At LCC, branding is at the core of almost everything we do and so is collaboration. In order for us to get started on your branding, we need to know that we’re the right fit and that you’re prepared for this next phase of your brand. Whether you need a new brand, a brand refresh, or brand materials, we ask all of our clients to do their homework before working with us. We want to make sure you’re ready for your first meeting so that we can do our job more effectively and put together a final product that aligns with your business. Here are 9 steps you can take to get your business ready for a brand designer.

How professional photography elevates your brand

Whenever we work with a client on their branding, we always make the recommendation to use professional photography (or video content) on their website, social media, and other brand materials. Why? Using professional photos can elevate a brand and provide a more authentic experience to your customer. The best brand strategies are created with a target audience in mind and how we can best communicate with them. Therefore, we want to create content with images that will resonate with the target audience specifically.

The Cost of Bad Design

In today’s competitive world, the primary goal of a business is to make itself stand out and get visibility from potential customers. Some businesses start off with DIYing or purchasing low-cost options for their branding or graphic design. But just as you invest in your niche, product or skillset, you need to invest in good branding. In order to scale your business, you need to invest in how your business looks and is perceived by others.

12 Female-Owned Businesses We Love

If you’re familiar with our work, you're probably familiar with many of the female-owned businesses we have worked with over the years. We’ve had the pleasure of working with so many incredible female entrepreneurs, leaders, and business owners. While every busy does not run without the support of the men, women, and employees behind them, we want to honour and highlight these powerhouse business owners and share their stories of how women can succeed in business.

How to Plan Ahead for 2023

It might be our personalities but all of us at LCC love planning. Planning out your year is a great way to ensure you can manage your workload, prevent burnout, and visually see the year ahead. It’s a great way to make sure that all of your launches are well executed, on time and on budget. Here are some of our top tips for planning ahead.

ResourcesLianne CawleyJanuary 16, 2023goals, business planning, small business, 2023Comment

Benefits of Shopify E-Commerce for Small Businesses

Within the last ten years, the way we buy and sell products has changed significantly. The biggest change has been an increase in online storefronts, also known as E-Commerce. Shopify is one of the leading e-commerce website platforms out there. It makes it easy to sell products online and has made it accessible for anyone to start, run, and grow a business. As a studio, we truly love Shopify and recommend it to our product-based clients. Here’s a breakdown of the top benefits Shopify can provide to a small business.

Signs You Are Ready for a Rebrand

There are many reason why small businesses decide on a rebrand. Maybe you had your cousin or a friend of a friend design a logo for free when you first started your business? Maybe there’s a brand new competitor on the market that looks just like yours? Or maybe your business is moving on to bigger and better things and your branding no longer reflects that. Whatever it may be, we’ve narrowed down the top five signs it may be time for a rebrand.

Four Reasons You Should Invest in a Brand Designer

Small business owners have big dreams and the passion to do it all. But with any start-up, budgets are tight and you need to get your business up and running. Oftentimes, DIYing a logo or a website is the easiest solution, especially when you are using free software such as Wix or Canva. While these platforms can be great tools, it doesn't take long to outgrow a DIY brand. In most cases, a DIY brand doesn’t measure up to the polish and professionalism of the service or product offered. The business then misses the opportunity to stand out against its competitors and/or reach its ideal audience. Here are four reasons why a professional brand designer is a valuable investment for your business.

Meet the LCC Designers

Lianne Charlene Creative has hit another milestone by hiring a second graphic designer, making us a team of three! With the studio moving into this next phase of growth, we wanted to give you a little more insight into our team members and who we are. For our full bios, you can visit our About Page. Otherwise, here’s a quick Q&A with our two junior designers, Shaylyn and Michaela!

ResourcesLianne CharleneFebruary 8, 2022Lianne Charlene CreativeLianne Charlene, graphic design, small business, About Us, Q&A, Our TeamComment

Q&A with LCC

Lianne Charlene Creative just celebrated six years in business! Wahoo! The last six years have been amazing but it has also been a rollercoaster ride. We’ve gone from being a solo freelancer to becoming a small team. We started working on anything and everything to narrowing our focus on the projects we’re most passionate about. We’ve moved from home office, to studio, and back to home office and we’ve most definitely grown as individuals. In the spirit of our anniversary, here’s a quick Q&A with our team to get to know our studio a little better.

ResourcesLianne CharleneSeptember 13, 2021Lianne Charlene CreativeLianne Charlene, graphic design, small business, About Us, Q&A, Our TeamComment

Top 5 Reasons to Hire a Graphic Designer

At Lianne Charlene Creative, we’re passionate about working with small businesses. As a small business ourselves, we understand that there are budget constraints and that sometimes, it’s easier to DIY your branding and marketing. However, hiring a professional to assist with your graphics has some advantages. While DIYing can be a quick solution, it isn’t always the most effective one. Here are the top five reasons you should hire a professional graphic designer.

LCC POST

Your not-so-regular forum for studio news, resources and all things design.

Lianne Charlene Creative

ABOUT US