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Visual Identity for a family-owned farm in Parkland County.
Goodland Farms is a family-owned farm located in Parkland County Alberta. They operate with a holistic approach and utilize the resources on their land as much as possible. Their flower farm, a sub-brand, is designed using permaculture methodology and offers flower subscriptions and U-Pick in the summer months.
We were tasked with creating a new visual identity for this local farm; one that could be split into the two sub-brands but still recognizable as one larger brand. The main element of both logos is the barn, which replicates the iconic red barn that sits on their property. We also designed a small format version of their logo and full icon set to represent their offering. We then applied their branding to their business cards, website, and egg carton labels.
Client: Good land Farms
Category: Graphic Design, Packaging Design, Website Design
Scope: Logo Design, Brand Identity, Icon Design, Business Card, Label Design, Website design
Additional Credits: Business Card printing by Zoum and Label printing by Rayacom
Logo Concepts
BRANDING
BRAND APPLICATIONS
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