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High-end brand and packaging for luxury caramels produced in Flagstaff Alberta.

Client: Salted

Category: Logo Design, Branding, Graphic Design, Website, Packaging Design

Scope: Logo Design, Visual Identity, Stickers, Packaging Design, Stationery Design, Website Design, Printer Coordination

Additional Credits: Inserts printed by Zoum, Sleeve printed by NexGen Graphics, Stickers by Jukebox Print, Gift Box printed by PackMojo

Salted is a high-end luxury brand of salted caramels produced in Flagstaff, Alberta. Queens of baking, spreadsheets, and creative thinking, the Salted team is made up of 3 moms who believe in a balance between work and date nights.

We created their brand to attract a niche market of female buyers who love to indulge. With a luxury aesthetic, we designed their visual identity to represent the ooziness and folds of caramel. Along with the logo and full visual identity, we designed a full e-commerce website as well as a suite of packaging. We launched their brand with their 12 Days of Caramels advent calendar. The box features a soft-touch finish with gold foiling and is wrapped with a festive sleeve to tell you all about the holiday collection. Inside the box is an insert for their about us, and a bottom insert placed underneath the caramels that reveal 12 sassy phrases. Since then, we've had the pleasure of working with them on their seasonal signature collections.

www.shopsalted.com